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Destroying A Brand

Destroying A Brand

There are some brands that mean something to consumers. Indeed, much to the joy of their marketing teams, their brand names have passed into our daily lexicon to signify a particular function or quality unique to their products or services.

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Self-promoters

Self-promoters

Most of us meander through our corporate careers with a burning ambition to learn. This learning serves us well to do our jobs better and if we’re lucky will result in a promotion. Then, repeat.

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Lies

Lies

It’s difficult to admit but we all lie at one time or another. Mostly we lie so as not to offend with the usual “don’t you look nice?” whilst trying not to wear our true feelings on our faces. Sometimes we lie to our kids to protect them from torment or unnecessary fear. Sometimes we lie to our partners “I swear I only had one [insert your weakness here]!”

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