Destroying A Brand

Destroying A Brand

There are some brands that mean something to consumers. Indeed, much to the joy of their marketing teams, their brand names have passed into our daily lexicon to signify a particular function or quality unique to their products or services. My mother, for example,...
Lies

Lies

It’s difficult to admit but we all lie at one time or another. Mostly we lie so as not to offend with the usual “don’t you look nice?” whilst trying not to wear our true feelings on our faces. Sometimes we lie to our kids to protect them from torment or unnecessary...
Big Home Loans

Big Home Loans

Do you have a big home loan? Is it much greater than you ever imagined? How much is too much? One of our major banks now has a policy that says an interest only mortgage cannot be greater than a multiple of the gross income of the borrowers. That multiple is rumoured...
Living On Your Home Loan

Living On Your Home Loan

There are many talking heads on TV and radio. Newspapers are filled with those giving us advice on how to manage our money, how to think, who to vote for and what to say. Amongst all the rubbish that passes for news or commentary the latest fashion is to bang on about...